San Diego’s Classy, which makes a software platform that nonprofit organizations use to fundraise online, has hired Carilu Dietrich as chief marketing officer.
Dietrich most recently led corporate marketing at software company Atlassian, where she was part of the leadership team that led the software company to its $460 million IPO in 2015.
While at Atlassian, Dietrich, with executives from Salesforce and Rally, co-founded Pledge 1%, an organization that encourages corporate philanthropy. Dietrich remains a board member with Pledge 1%, which has more than 4,000 member companies in 90 countries.
Prior to Atlassian, Dietrich was senior director of awareness advertising for Oracle, a role in which she ran aspects of the company’s global advertising, including overseeing the brand advertising components of the company’s sports sponsorships, including its America's Cup team and the Golden State Warriors’ Oakland arena.
"Web and mobile technologies have changed nearly every facet of our lives—but charitable giving is still catching up," said Dietrich. "Only eight percent of charitable donations are given online today. … It's a dream to help thousands—maybe someday millions—of organizations raise the money they need to tackle the world's biggest problems."
Since it was founded in 2006, Classy has raised $53 million from tech investors including JMI Equity, Mithril, Salesforce Ventures and Bullpen Capital.
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