Sponsors of tourism-related events and programs within the City of San Diego can apply for funding from the San Diego Tourism Marketing District starting Oct. 24.

The tourism district awards over $1.5 million in grant funding each year to applicants who can demonstrate the ability to generate incremental room night stays at district assessed hotels as well as a measureable return on investment.

This year, theTourism Marketing District is processing applications online. Application forms will be available at

https://www.sdtmd.org/applications/ effective Oct. 24. The deadline to apply is 5 p.m. Dec. 8, 2017.

Workshops for those who wish to apply are scheduled for 8:30 to 10:30 a.m. Oct. 24 at the Omni Hotel, 675 L St. and from 8:30 to 10:30 a.m. Nov. 3 at 12230 El Camino Real.

The workshops will provide an overview of the application process, insight on criteria used to select events for funding and an introduction to the new online submission system.

Past programs funded by the district include California State Games, Red Bull Air Races, San Diego Bowl Games and Surf Challenge.