The PIA Agency, a Carlsbad-based advertising agency, has opened a new office in Portland, Oregon.

The agency produces advertising, digital, mobile and web content for clients that include Hewlett Packard Enterprise, Pepsi and Sony, as well as San Diego-based companies Petco and ResMed Inc.

The PIA Agency, which has more than 50 employees in its California offices in San Diego and San Francisco, said it plans to hire as many as 40 more employees in the upcoming year.

Founded by Cheryl and Cliff Pia in 1997, the agency was recently named one of the San Diego Business Journal’s Fastest 150 Growing Private Companies.