The San Diego Union-Tribune and social fundraising platform GoFundMe, which was founded in San Diego in 2010, have partnered to allow readers to easily start fundraising campaigns in support of an individual, organization or cause after reading a news story.

It’s the first such partnership the company has struck up with a media company in which nearly every story will be accompanied by a “start a campaign” button that, when clicked, will take readers to a Union-Tribune-branded GoFundMe landing page.

A statement from the Union-Tribune called the deal part of its “renewed emphasis on community involvement.” The paper, founded in 1868, is a division of tronc Inc. (Nasdaq: TRNC).

“(The partnership with GoFundMe) will allow our readers to connect with one another and summon the resources to make an immediate difference in peoples' lives," said Jeff Light, the paper’s editor and publisher, in a statement.

GoFundMe takes a 5 percent fee on donations; the company says it will split those fees with the Union-Tribune, which has promised to donate the money to good causes such as scholarships or to support nonprofits.

Last year, GoFundMe teamed up with the New York Times on a similar effort to make it easier for readers of the paper’s annual “Neediest Cases” series to start campaigns inspired by that coverage. That year’s campaign raised $6.1 million for the eight charities featured.

Since GoFundMe’s founding, more than 40 million donors have given more than $4 billion to people and causes. The company is headquartered in Redwood City, but its largest office remains in San Diego.