Pokémon Go” demonstrated that augmented reality (AR) can motivate people to actually get out and visit locations, even properties they had not planned in advance to visit. Since real estate, both residential and commercial, relies upon the consumer experiencing a property — almost always in a site visit — before committing to a transaction, stimulating such a visit by a technological lure can be extremely powerful.

— “The new American dream involves a home, but it doesn’t necessarily involve the ownership of the home,” said Mitch Roschelle, a partner in the consulting firm PwC, during a recent forum presented by the University of San Diego’s Burnham-Moores Center for Real Estate...

Take 1 minute to subscribe and you'll get this story immediately, plus:

Already a subscriber? Sign in

  • 52 weekly issues
  • Subscriber-only digital content every business day, plus full access to SDBJ.com archives
  • Book of Lists — the most comprehensive business resource in San Diego
  • San Diego 500 — influential business leaders you need to know
Yours for only $129