San Diego County hotel revenue rose 6.7 percent from a year ago in the first seven months of 2017, topping $1.69 billion, as the region continued to post strong numbers for its peak summer tourism season, according to the latest monthly data from research firm STR.
Hotel occupancy for the January-to-July period was 79.4 percent, up 1.4 percent from the year-ago period. The average daily rate rose 4.2 percent, to $164.32; and revenue per available room (RevPAR) increased 5.6 percent, to $130.47.
This occurred as the region’s hotel room-night supply for the seven-month period rose 1.1 percent, to just over 13 million; while demand (room-nights booked), increased 2.4 percent, to 10.3 million.
Buoyed in part by continued strength in the national tourism economy, the local region in July posted its best numbers so far in 2017, with total hotel revenue rising 5.3 percent from a year ago to top $340.4 million for the month.
The region’s July occupancy rate was 88.8 percent (up 1.5 percent from a year ago), the average daily rate was $200.92 (up 2.7 percent), and RevPAR was $178.33 (up 4.3 percent). Room night supply for the month rose just 0.9 percent to 1.9 million, but demand rose 2.5 percent to 1.7 million.
So far in 2017, local year-over-year growth metrics are trending well ahead of U.S. rates. Hotel revenue nationwide for the first seven months rose 4.5 percent, topping $91.2 billion.
The year-to-date national occupancy rate was 66.6 percent (up 0.5 percent), the average daily rate was $126.81 (up 2.2 percent), and RevPar was $84.46 (up 2.7 percent). Hotel room supply nationwide rose 1.8 percent (to just over 1 billion room nights), while demand was up 2.3 percent (to 719.2 million room nights booked).