SOCi Inc. develops a software platform for social media marketers.

SOCi Inc. develops a software platform for social media marketers.

SOCi Inc., a local social media content marketing company, announced it had closed an $8.5 million Series A financing.

The company will use the money to expand its sales and marketing efforts and further develop its technology.

The round was led by Silicon Valley-based Vertical Venture Partners and Arizona-based Grayhawk Capital. The Stanford University DAPER fund, Bay Area-based Peninsula Ventures and Arizona-based Tallwave Capital also participated, SOCi said.

The startup, founded in 2012, previously raised a $2.25 million round in 2016 and a $1.5 million round in 2014.