Locally based remote engagement company Independa Inc. has hired a WebMD Health Corp. executive to serve as chief business officer.
Jennifer Willey previously worked as vice president of consumer strategy and partnerships at WebMD, an online publisher of health care news and information. She has also worked in various roles at Internet companies Yahoo Inc. and AOL Inc., and at digital health companies Sharecare Inc. and Everyday Health Inc.
In her new position, Willey will lead strategy, marketing, sales and partnerships for Independa’s commercial and consumer business units.
Independa helps connect seniors and their families through digital interactions using television and other media, with the goal of promoting independent living. The company was founded in 2009.