of global consumers would switch brands if a different brand of similar price and quality supported a good cause
of millennials surveyed believe business should be in involved in social issues
of people consider social and environmental impact when deciding where to work
Sources: Cone Communications / Echo Global Csr Study 2013; Net Impact, What Workers Want 2012; Raj Sisodia, Firms Of Endearment, 2014; Cone Communications Social Impact Study 2013
San Diego A walk through the shared offices of local startups should be sufficient proof that “for-benefit” companies are a particular favorite of millennial entrepreneurs...