Photo courtesy of San Diego Convention Center Corp.

Photo courtesy of San Diego Convention Center Corp.

San Diego Convention Center operators recently installed a new digital advertising system at the downtown waterfront facility, using high-resolution video projection technologies.

A statement from San Diego Convention Center Corp. said Las Vegas-based Smart City Networks, which provides technologies to the convention center industry, will manage the local program as part of a recently extended partnership. Cost information was not immediately available.

Convention center officials said the program will offer “immersive branding opportunities” through large-format projection displays above key entrances to the center’s exhibit halls. Meeting planners will be able to engage attendees through comprehensive branding and content with video messaging.

“Our customers have the opportunity to customize what they want to say, to whom and where through a visual tool never offered in our facility before,” said Clifford “Rip” Rippetoe, president and CEO of the San Diego Convention Center Corp.

Officials said Smart City will provide additional services including managing revenue programs, advertising sales support and event sponsorships related to the new system. Smart City will also provide content services including motion graphics, gaming and interactive elements.

Show managers will be able to manage system messaging through a web-based system that will be provided by Smart City.

Convention center operators have previously said they are seeking ways to boost revenue for ongoing operations and maintenance of the facility. Options that have been discussed include on-site advertising, naming rights and venue sponsorships.