La Jolla-based Cornerstone Integrated Marketing (CIM) Inc., a luxury hospitality and lifestyle public relations and marketing agency, announced the opening of its Houston office.

Public Relations veteran Erica Holloway will lead the Houston office. The company also has an office in Los Angeles. Holloway will manage brand partnerships and direct lifestyle, nonprofit and industrial clients. She has 18 years of experience in the field and a background in real estate, health care, nonprofits, and B2B oil and gas marketing.

Its founder, Marisa Vallbona, is a Houston native.

“Everything's bigger in Texas, especially when it comes to hospitality,” Vallbona said in a news release. “The huge welcome we've gotten so far from clients happy to have us in this market has been overwhelming.”

CIM Inc. was founded in 1990 and has served more than 90 clients from 20 industries, working with brands, startups and nonprofits.