Following a recent local launch ceremony, Uber executive Ryan Graves took the first passenger trip as part of his company’s new cross-border service, known as UberPassport, providing rides from San Diego into Tijuana.

Following a recent local launch ceremony, Uber executive Ryan Graves took the first passenger trip as part of his company’s new cross-border service, known as UberPassport, providing rides from San Diego into Tijuana.

— It may take some time to deliver a payoff, but some see Uber’s newly launched cross-border ride service as one in a series of recent new offerings that should help streamline transportation and bolster economic ties in the San Diego-Tijuana border region...

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