Jason Klein, left, and Casey White put on their creative thinking caps to come up with various names, logos and other branding efforts to pump up fan involvement for sports teams. The promotional efforts play a key part in drawing fans to minor league games.

Jason Klein, left, and Casey White put on their creative thinking caps to come up with various names, logos and other branding efforts to pump up fan involvement for sports teams. The promotional efforts play a key part in drawing fans to minor league games.

— When Jason Klein and Casey White were students at Helix High School in the 1990s, they never imagined their love of sports would lead them to form Brandiose, their own branding company...

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