Solana Beach-based Endurance Sportswire announced a partnership with commercial news distribution company PR Newswire.

Endurance Sportswire is a press release distribution service for the running, cycling and triathlon industries.

“By partnering with PR Newswire, companies in the sports industry now have a single place to go for both targeted distribution and extensive syndication of their news for one low price,” said Tina Wilmott, president of Endurance Sportswire, in a statement.

Using Endurance Sportswire’s new premium subscription, companies can get their news distributed to over 4,500 websites, to media outlets (Yahoo News, AOL, Fox, NBC, CBS, CNN Money, Bloomberg) and to a targeted list of over 7,000 reporters and industry insiders in the company’s target industries.