San Francisco-headquartered Instacart has extended its retail grocery delivery service to the San Diego market, initially delivering to nine local zip codes across 11 neighborhoods.

A statement said this is the fifth California metro area to be served since the company’s 2015 launch , with participating local retailers including Whole Foods Market, Jimbo’s Naturally, Costco Wholesale, Petco, Smart & Final and Ralphs.

Officials said the local service, which launched July 26, covers portions of downtown and other neighborhoods including Old Town, Mission Valley, Mission Hills, North Park, South Park, Kensington and the College Area. Zip code, pricing and other information are at

Customers use the Instacart website or mobile app to input their city and store location, add items to a virtual cart, and choose from various delivery windows ranging from “within one hour” to up to seven days in advance.

Instacart joins Amazon Inc. and several other providers recently rolling out grocery and restaurant food delivery services in the local market.