Amazon Inc. has added restaurant food delivery to its app-enabled Prime Now offerings in San Diego, with food from more than 80 local eateries available within one hour or less.
The move follows Seattle-based Amazon’s recent addition of beer, wine and spirits to its retail items available in the local market for quick delivery to its Prime members. The restaurant delivery service previously debuted in Seattle, Los Angeles and Portland, Ore.
An Amazon statement on Feb. 16 listed 88 San Diego area restaurants in 16 zip codes participating in the service, including Carnitas’ Snack shack, Dumpling Inn, Puesto, Rubicon Deli, Tajima and Tandoori Hut. More eateries will be added later.
When orders are placed, Amazon delivery drivers pick up and deliver food in an hour or less. Officials said the company’s average delivery time since introducing the restaurant service is 39 minutes.
Delivery to Prime members will be free of service fees for a limited time, with customers paying for their food using information stored in their existing Amazon account. Amazon keeps a portion of all food tabs through pre-arrangements with participating restaurants, though exact details have not been disclosed by the company.
In the San Diego market, Amazon now competes with other nationwide and regional firms offering similar restaurant delivery services, including GrubHub, DoorDash and OrderUp.