San Diego-based home retailer Pirch has hired Andrea Dorigo as president, the company announced Aug. 25.
Dorigo will oversee Pirch’s retail stores and help expand the business, the company said in a statement.
Pirch CEO and co-founder Jeffrey R. Sears said Dorigo’s background is a “natural fit” for Pirch.
Previously, Dorigo was with Italian eyewear maker Luxottica Group as president of Oakley, the California maker of sunglasses and other high-performance sports gear, which Luxottica bought in 2007 for $2.1 billion.
He was also North American president of apparel brand Brooks Brothers.
Before joining Luxottica in 2005, Dorigo worked with Safilo and Giorgio Armani in Italy and was a consultant for McKinsey & Co. He has a master’s degree in economics and social sciences from Bocconi University.
Pirch, which is headquartered in the University Towne Center neighborhood, earlier this year opened its first New York City location, a new 32,000-square-foot store in the upscale SoHo neighborhood in lower Manhattan.
The company’s stores let customers “test drive” kitchen, bathroom, living room, patio and other fixtures in its showrooms before buying them.
"One of the most compelling elements of the winning Pirch formula is the experience we offer our guests,” Dorigo said. “I look forward to finding new ways to bring this inspiring concept to more people nationwide.”