Youngevity International Inc., a Chula Vista-based global direct marketer of nutritional and lifestyle products and also a producer of gourmet coffees for the commercial, retail and direct sales channels, announced the planned opening of its office in the Republic of Singapore.

Youngevity International (Singapore) Pte Ltd. (private limited), a wholly owned subsidiary of Youngevity, was formed on March 10. The company finalized lease negotiations for its Asia-based headquarters on Aug. 17, Youngevity said.

According to the company, the Singapore office is strategically located in the heart of the bustling Orchard Shopping District, which is located at the southernmost tip of the Asian continent and at the crossroads of the world's global trading centers.

“We are proud to announce the opening of our office in the heart of Asia,” said Steve Wallach, Youngevity's CEO and chairman. “We chose Singapore because of its advanced, successful free-market economy, featuring an open and corruption-free environment. Internet access is readily available in Singapore, with a connectivity rate of over 99 percent. Singapore will be our launch pad into the consumer-driven emerging markets of Southeast Asia, China and India.”

Youngevity said it planned a soft launch in Singapore for Nov. 1, with an official opening slated for the first quarter of 2016.