SOCi, a developer of software solutions for social media and marketing management, announced that it has appointed Michael Massey to be its new chief financial officer.

Massey previously worked as chief financial officer at iMatrix (which was acquired by Internet Brands, Inc.), where he reportedly doubled revenue and personnel two years in a row. He also served as assistant vice president of operations for Premier Dealer, a subsidiary of Great America Insurance, and held a variety of senior finance and management positions in the 10 years prior to that position.

SOCi says it has grown from six to 22 employees this year and will hire 20-25 more people in 2016.