ID Analytics, a consumer risk management firm, announced the appointment of Eric Lindeen as the vice president of marketing, reporting directly to the CEO Scott Carter.

“Eric’s expertise will be extremely valuable as we help bring more visibility to the markets we serve,” Carter said in a news release. “His wealth of marketing and credit experience, as well as a deep understanding of the financial services industry, will help underscore the true value ID Analytics brings to our customers.”

Lindeen will be responsible for the company’s overall marketing and communications strategy, as well as its brand and demand generation programs (programs that focus on targeted marketing to drive awareness and interest). Previously, he was vice president of solution marketing for Zoot Enterprises, where he assisted lenders in developing and deploying solutions for credit originations. Lindeen has over 25 years of marketing and technology experience, with expertise working with financial institutions, financial services and lending markets.