The merger between a local firm offering marketing advice to investment advisors and a Kansas consulting company targeting the same clients is now complete, and the new San Diego-based company will be known as Kaleido Inc.

Wealth Management Marketing’s merger with Manhattan, Kan.-based Angie Herbers Inc. was announced last May, though they did not reveal their new name until late last month. Kaleido will combine Wealth Management’s marketing focus with Herbers’ work consulting on mergers and acquisitions, operational strategy and client service models.

“We now can help many advisory firms achieve their greatest growth goals without breaking the bank,” Kaleido co-founder Angie Herbers said. “The economies of scale that we have created by pulling all the practice management help under one roof will greatly benefit the growth, profit and business value of advisory firms across the country.”

Kaleido’s first service offering, called Syngergy, offers ongoing practice management help to financial advisors.

The company was expected to have about 14 employees after Herber moved its business to San Diego.