Solana Beach-based Seismic said on Jan. 8 that it completed a $20 million series B funding round led by JMI Equity.

Seismic offers technology that generates marketing materials and lets sales teams deliver “the right content at the right time on any device.”

Seismic said it will use the new funds to hire sales and customer service staff, and to improve its product. The company said it just finished the best year in its history and saw its revenues triple.

Sigma West of San Francisco — which led Seismic’s $4.5 million series A round in mid-2013 — also participated in the latest funding.

JMI Equity has offices in La Jolla’s village area and in Baltimore.

Doug Winter is CEO of Seismic, which was founded in 2010 as Seismic Software Inc.