Latane Meade, left, president of VAVi Sport & Social, and CEO Steve Stoloff have spent the last seven years growing the company. ‘Fun is a key component,’ Stoloff said.

Latane Meade, left, president of VAVi Sport & Social, and CEO Steve Stoloff have spent the last seven years growing the company. ‘Fun is a key component,’ Stoloff said. Photo by Melissa Jacobs.

VAVi Sport & Social, an organizer of adult sports leagues, is taking its nontraditional endurance events to a wider audience this year by partnering with Endemol North America, the producer of the obstacle course game show “Wipeout...

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