Specialty grocer Barons Market recently opened its newest store at 1347 Tavern Road in Alpine. It is the fifth location for the San Diego-based retailer.

Company officials said the new store employs 35, all hired from Alpine. The 15,000-square-foot space, designed by Studio H2G, incorporates elements that reflect the surrounding community.

Headquartered in Point Loma, Barons Market was started in 1991 and sells value-priced organic, natural and other specialty foods.