San Diego Business Journal

Rita’s Italian Ice Expanding in San Diego, Neighboring Counties

By Lou Hirsh Tuesday, February 4, 2014
Photo courtesy of Rita’s Franchise Co.

Photo courtesy of Rita’s Franchise Co.

Pennsylvania-based Rita’s Franchise Co. has reached an agreement with a locally-based franchisee to open 70 locations of Rita’s Italian Ice in San Diego and two neighboring counties.

A company spokeswoman said the deal with Rita’s GP LLC, with headquarters in Old Town San Diego, is the largest ever made with a single franchisee in Rita’s 30-year history in terms of number of locations and counties.

Financial terms were not disclosed for the transaction, in which the San Diego franchisee will also open stores in Riverside and San Bernardino counties.

Rita’s Franchise Co., headquartered in Trevose, Pa., has 600 stores including one in Carlsbad, serving real-fruit ices, frozen custard, gelati, sundaes and other cool treats. It recently opened its first international stores in China and will open soon in Canada.

Plans under the new agreement call for more than 30 stores in San Diego County over the next five years, with the first of those to open in March at Bonita Point Plaza in Chula Vista.

Exact locations have not been announced, but company officials said stores will open in coming months in Santee, Escondido, Vista, Oceanside, San Marcos and San Diego’s Rancho Penasquitos and Scripps Ranch neighborhoods.