Search Optics, a digital marketing business based in San Diego, said it acquired KPA’s DigiGo division, formerly known as TK Carsites. Terms of the agreement weren’t disclosed.

DigiGo, based in Costa Mesa, offers Internet marketing and social media solutions to the automotive industry. Effective immediately, it will operate as a separate business unit under the name DigiGo, a Search Optics company.

Search Optics said it plans to maintain DigiGo’s operations in Costa Mesa.

Founded in 1998, Search Optics said it specializes in custom, integrated solutions with an emphasis on return on investment-based solutions. It also has offices in Detroit, Toronto, Montreal and Sao Paolo, and field locations in major markets in the U.S. and Canada.