Gina Freize, co-founder of Venissimo Cheese Inc., is among the few specialty food purveyors who are part of Amazon.com Inc.’s initial rollout of the AmazonFresh delivery service in San Diego.

Gina Freize, co-founder of Venissimo Cheese Inc., is among the few specialty food purveyors who are part of Amazon.com Inc.’s initial rollout of the AmazonFresh delivery service in San Diego. Photo by Stephen Whalen.

With retail giant Amazon...

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