San Diego Business Journal

National University Is Holiday Bowl’s New Sponsor

Wednesday, October 9, 2013

The Holiday Bowl, San Diego’s oldest and biggest college football game, has a new sponsor: National University.

The San Diego based private, nonprofit university was signed as title sponsor, replacing Bridgepoint Education, whose contract expired after last year. The length and financial terms of the deal weren’t announced.

Michael Cunningham, president of National University, said sponsoring the game deepens the support of the communities we both serve. “National University and the Holiday Bowl also share a nonprofit mission that dates back to both institutions’ foundations in the 1970s,” he said.

This year’s game pits a winning team from the Big 12 Conference against one from the Pac 12 Conference. Starting next year, it will feature a game between a college team from the Pac 12 and one from the Big10 Conference through the 2019 season.

This year’s game is on Dec. 30 at Qualcomm Stadium. The first Holiday Bowl was played in San Diego’s then Jack Murphy Stadium in 1978.

Since Bridgepoint notified the San Diego College Bowl Game Association it wasn’t renewing its contract late last year, the organization has been searching for a replacement.

“We had dialogue with several sponsors over the last several months, and this is the one that we’re happy to be partnering with,” said Bowl Game Association spokesman Mark Neville.

National University said it is the second largest private university in California, with about 30,000 students and 45 locations in the state and across the nation.

— Mike Allen