San Diego Business Journal

Vionic Raises $900,000 From Angel Investors

Thursday, October 3, 2013

Vionic, a San Diego social media deal platform, raised $900,000 from unnamed angel investors.

During its soft launch, Vionic said its technology generated nearly $1 million for clients.

The company’s platform called Deal Maker “addresses a major challenge confronting merchants today by making it easy to create eye-catching deals and share them across social media for maximum ROI,” the company said.

CEO Kosta Gara said as social media matures, business owners are looking for ways to monetize those outlets. Many have grown frustrated by the lack of a return on investment, he said.

With the additional investment, Vionic said it hired Marie DeOrio, who has held various marketing roles at other high-tech startups, as vice president of marketing.

Among the customers Vionic counts are The UPS Store, OfficeMax Mexico and Pure Barre, Vionic said.

— SDBJ Staff Report