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Thursday, Mar 28, 2024
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The Bucks Stop Here During Tourist Season

Memorial Day signaled the official beginning of the most important season for the San Diego economy—tourist season.

According to a new report from National University System Institute for Policy Research, starting May 27 through Labor Day on Sept. 2, the county’s beaches and coast will be visited more than 21 million times and generate total spending of more than $450 million on everything from gas to sunscreen to food.

On an average day, that means about 114,000 tourists will be taking in the local sights. That’s more than the population of Carlsbad and a 45 percent bump from what the county gets on an average non-summer day, the report said.

One third of all hotel stays at county hotels and motels will occur during the summer, and those stays will generate an estimated $52 million in hotel taxes for the City of San Diego alone, the report said.

Eric Bruvold, NUSIPR president, said the tourism season is absolutely critical for everyone in the hospitality industry. “These numbers underscore just how important our coastline is, not just as the defining aspect of our region’s quality of life but as an engine of economic growth,” he said.

— SDBJ Staff Report

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