San Diego Business Journal

LifeProof Picks Belkin for European Distribution

Tuesday, January 8, 2013

LifeProof, the locally based maker of protective cases for smartphones and tablets, announced a partnership with Belkin EMEA to distribute LifeProof products in Europe.

Under terms of the agreement, Belkin will be the sole distributor of LifeProof products in Europe through retail and e-commerce channels.

“This partnership with Belkin will enhance LifeProof’s business by utilizing Belkin’s extensive channel network and experience to bring its products to consumers in Europe and beyond,” said Valerie Chereskin, a spokeswoman for LifeProof.

Starting in mid-January, LifeProof products will be available to Belkin’s channel partners throughout Europe.

Financial terms of the partnership were not disclosed.

LifeProof designs and manufactures cases for smartphones and tablets that protect the devices from water, mud, dirt and snow.

— Emily Pippin