Bob Taylor, left, and Kurt Listug, co-owners of Taylor Guitars, are ‘firing on all eight cylinders’ with record production and sales in 2011, according to the company.

Bob Taylor, left, and Kurt Listug, co-owners of Taylor Guitars, are ‘firing on all eight cylinders’ with record production and sales in 2011, according to the company. Photo by Melissa Jacobs.

The secret to selling a quality, hand-assembled, made-in-America product during a recession — and making a profit while doing so — is …

Kurt Listug doesn’t spill all of his secrets, but he lays part of it between the lines...

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