San Diego Business Journal

Survey: Small-Biz Owners More Confident About the Economy

Thursday, March 8, 2012

San Diego County small-business owners are feeling more confident about the economy, according to a survey conducted by Cal State San Marcos’ College of Business Administration released March 6.

The survey of about 200 local business owners throughout the county found nearly 60 percent had a positive view of their industry this year, while 28 percent felt this year would be similar to last year. Twelve percent said this year would be worse for their industry than 2011.

“Despite what media, Wall Street or Capitol Hill says about the state of the economy, business owners are generally optimistic, which is significant since uncertainty can affect critical business decisions,” said Jim Hamerly, director of business community relations for the College of Business Administration.

The survey was developed by the CBA and taken by senior business school students. The largest responses came from businesses located in Carlsbad, Oceanside, Vista and San Diego, according to a spokeswoman. Every industry was represented, with the largest concentration, about 16.5 percent, in professional business services.

In other survey findings, one-third of the respondents said they intend to hire more workers this year, and two-thirds predicted an increase in revenue. Fifty-five percent said they expected higher profits.

The businesses said the two biggest threats to their growth this year are governmental regulations and unavailability of credit.

— Mike Allen