San Diego Business Journal

The Right Video Can Make Your Firm More Visible in Many Ways

MARKETING: Marketer Offers ‘Do-It-Yourself’ Video-Making Directions By Brad Graves Monday, August 13, 2012
   
Jill Addison helps guide businesses through the trials of video production with her do-it-yourself offerings. Addison is part of the growing trend of ‘information marketers.’

Jill Addison helps guide businesses through the trials of video production with her do-it-yourself offerings. Addison is part of the growing trend of ‘information marketers.’

JILL ADDISON, ONLINE VIDEO PRODUCER

CEO: Jill Addison.

Revenue: Undisclosed.

No. of local employees: 1. Addison is the only full-time employee.

Investors: Sole proprietorship.

Headquarters: San Diego.

Year founded: 2009.

What makes the company innovative: Offers a do-it-yourself video course.

Key factors for success: Knowledge of the craft and the agility that comes from being a small company.

America is the land of the do-it-yourselfer: the weekend building contractor, the artist with the studio in her spare bedroom...

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