Carlsbad-based Hot Dog on a Stick recently opened its first restaurant with a drive-through window and breakfast offerings in West Jordan, Utah. The company is experimenting with menus, formats and alternative venues as it looks to grow beyond its current slate of more than 100 locations in 12 states.

Carlsbad-based Hot Dog on a Stick recently opened its first restaurant with a drive-through window and breakfast offerings in West Jordan, Utah. The company is experimenting with menus, formats and alternative venues as it looks to grow beyond its current slate of more than 100 locations in 12 states.

HDOS ENTERPRISES

CEO: Dan Smith.

Revenue: $38 million in 2011.

No. of local employees: 115.

Investors: Company is fully owned by its approximately 900 employees.

Headquarters: Carlsbad.

Year founded: 1946.

Company description: Operates more than 100 Hot Dog on a Stick restaurants in 12 states, selling hot dogs, lemonade and related items.

Key factors for success: Testing drive-through services, breakfast offerings and alternative venues and formats, aiming to move beyond regional mall food courts.

At age 66, Carlsbad-based Hot Dog on a Stick is looking to learn some new tricks, on the theory that its biggest fans don’t just crave corn dogs and fresh-squeezed lemonade at county fairs and mall food courts...

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