San Diego Business Journal

New Retailers Joining Westfield Parkway Mall Roster

By Lou Hirsh Thursday, April 19, 2012

Four new stores, including discount housewares seller HomeGoods, are scheduled to join the lineup this year at the Westfield Parkway shopping center in El Cajon.

A statement issued April 17 by mall owner Westfield Group said HomeGoods will open in May, filling a 25,000-square-foot space previously occupied by a Borders bookstore.

Beauty products seller Ulta is scheduled to open in the summer near Macy’s, occupying a 12,000-square-foot space. Also this summer, women’s fashion retailer Charlotte Russe plans to open its first U.S. store featuring a new design prototype, as it relocates from another location at the center.

Papaya, which sells young women’s apparel and accessories, has an opening planned for the fall, the statement said. Those stores will join Crazy8, a division of Gymboree Corp. that sells children’s fashions, which opened at the center this month.

The tenant additions follow several that took place at Westfield Parkway in the second half of 2011, including Crunch Fitness, Dick’s Sporting Goods, fashion jewelry seller Charming Charlie and an expansion by clothing retailer Forever 21.

Westfield Senior Vice President Tom Tierney said operators will announce “more brand-name retail and restaurants” to serve East County in coming months.

The El Cajon center, at 415 Parkway Plaza, is among seven San Diego County malls owned by Australia-based Westfield Group.

-- Lou Hirsh