Wahoo’s Fish Taco has five restaurants in San Diego, including this La Jolla location. It offers a grilled version of fish tacos. The eatery’s surf-skate atmosphere is also a draw for young people.

Wahoo’s Fish Taco has five restaurants in San Diego, including this La Jolla location. It offers a grilled version of fish tacos. The eatery’s surf-skate atmosphere is also a draw for young people.

RUBIO’S RESTAURANTS INC.

CEO: Marc Simon.

Revenue: Estimated at $191.8 million in 2010. Source: Technomic Inc.

Total stores: 200.

San Diego County stores: 47.

No. of employees: 4,000.

No. of local employees: 1,000.

No. of tacos sold in 2010: 29 million.

Investors: Mill Road Capital LP.

Headquarters: Carlsbad.

Year founded: 1983.

Company description: Quick-service restaurant operator.

Key factors for success: Growing same-store sales in the short term, expansion in the long term.

WAHOO’S FISH TACO

CEO: Mingo Lee.

Revenue: Estimated at $63.5 million in 2010. Source: Technomic Inc.

Total stores: 60.

San Diego County stores: Five.

No. of employees: 1,200, including franchise store employees.

No. of local employees: More than 100.

No. of tacos sold in 2010: More than 6 million.

Investors: Wing Lam, Ed Lee, Mingo Lee and Steve Karfaridis.

Headquarters: Santa Ana.

Year founded: 1988.

Company description: Quick-service restaurant operator.

Key factors for success: Growth via a franchising program.

These days, no one corners the fish taco market...

Take 1 minute to subscribe and you'll get this story immediately, plus:

Already a subscriber? Sign in

  • 52 weekly issues
  • Subscriber-only digital content every business day, plus full access to SDBJ.com archives
  • Book of Lists — the most comprehensive business resource in San Diego
  • San Diego 500 — influential business leaders you need to know
Yours for only $129