Stellar Solar opened a retail store in August to supplement its direct sales that originate from referrals, the Internet or other forms of advertising.

Stellar Solar opened a retail store in August to supplement its direct sales that originate from referrals, the Internet or other forms of advertising.

STELLAR SOLAR INC.

President and CEO: Kent Harle.

Financial data: Not disclosed.

No. of local employees: 27.

Headquarters: Carlsbad.

Year founded: 1998.

Company description: A residential and commercial solar photovoltaic design and installation company with more than 600 installations in San Diego County.

Key factors for success: The company focuses on consumer outreach through its new store, free dinner seminars at Sammy’s Woodfired Pizza restaurants and a partnership with Enterprise Rent-A-Car to give away Nissan Leaf rentals.

Amid blazing competition among solar-panel dealers in San Diego, one is seeking to differentiate itself by changing the way that consumers and businesses shop for rooftop photovoltaic systems...

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