Amid changing styles and consumer preferences Jerome’s Furniture has implemented a few of its own changes. The tracking of inventory and shipping has been moved in-house to help the company follow through on same-day delivery pledges, and sales have been replaced with an everyday low ‘Jerry’s Price’ approach.

Amid changing styles and consumer preferences Jerome’s Furniture has implemented a few of its own changes. The tracking of inventory and shipping has been moved in-house to help the company follow through on same-day delivery pledges, and sales have been replaced with an everyday low ‘Jerry’s Price’ approach.

JEROME’S FURNITURE

CEO: Lee Goodman.

Revenue: $95.5 million in 2010; $79.1 million in 2009.

No. of local employees: 300.

Headquarters: San Diego.

Year founded: 1958.

Company description: Furniture retailer with eight stores.

Key factors for success: Company touts personal customer service, fast delivery, regular low pricing, long community presence.

Even after witnessing vast changes in the industry, some things still surprise Jerome’s Furniture Chairman Jerome “Jerry” Navarra, the familiar face of the family-owned and growing San Diego company now in its sixth decade...

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