ROBERTO’S MEXICAN FOOD
President: Rolando Robledo.
Annual sales: Approximately $12 million.
No. of local employees: 200.
Headquarters: Solana Beach.
Year founded: 1964.
Company description: Operates eight San Diego County restaurants.
Key factors for success: Company touts fresh ingredients; value pricing; longtime family involvement in community; strong presence at Marine Corps Base Camp Pendleton.
The new operations vice president of locally based Roberto’s Mexican Food, restaurant industry veteran George Hunter, is eager to take a bite out of what he views as a dual challenge...