If you can’t super-size ’em, then make ’em undersized...

Contributing editor Tom York pens the SDBJ Insider. Reach him at tyork@sdbj.com, and follow him on twitter at Toms2cents.

Take 1 minute to subscribe and you'll get this story immediately, plus:

Already a subscriber? Sign in

  • 52 weekly issues
  • Subscriber-only digital content every business day, plus full access to SDBJ.com archives
  • Book of Lists — the most comprehensive business resource in San Diego
  • San Diego 500 — influential business leaders you need to know
Yours for only $99