Simon Smith, left, interviews Shad Balch of General Motors for a video segment on HandBookLive. Smith is HandBookLive’s president.

Simon Smith, left, interviews Shad Balch of General Motors for a video segment on HandBookLive. Smith is HandBookLive’s president.

HandBookLive

President: Simon Smith.

2009 revenue: None.

2009 net loss: $30,000.

No. of local employees: Two.

Investors: None.

What makes the company innovative: HandBookLive’s owners say they are changing the way businesses do online video marketing. Information-based video guides are replacing traditional commercials. This changes the way consumers learn about products and services.

In an effort to establish its own business niche, HandBookLive has created a Web site for companies that want to use online videos as marketing tools that showcase their products...

Emmet Pierce is a freelance writer for the San Diego Business Journal.

Take 1 minute to subscribe and you'll get this story immediately, plus:

Already a subscriber? Sign in

  • 52 weekly issues
  • Subscriber-only digital content every business day, plus full access to SDBJ.com archives
  • Book of Lists — the most comprehensive business resource in San Diego
  • San Diego 500 — influential business leaders you need to know
Yours for only $99