San Diego officials this fall will discuss allowing sponsorships on beach fixtures such as signs, benches and lifeguard towers. Past marketing arrangements permit sponsor names on lifeguard and other city vehicles.

San Diego officials this fall will discuss allowing sponsorships on beach fixtures such as signs, benches and lifeguard towers. Past marketing arrangements permit sponsor names on lifeguard and other city vehicles.

“This day at the beach is brought to you by The Coca-Cola Co...

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