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Executive Profile – Reesey Shaw

Reesey Shaw is director of the Lux Art Institute, an organization that promotes visual art through experiencing the artistic process firsthand. Lux also spotlights internationally recognized artists in working studio environments, and it offers a variety of education programs.

BUSINESS PHILOSOPHY

Essential business philosophy: Grow organically and stay excellent.

Best way to keep a competitive edge: Stay inspired.

Guiding principles: If it’s great, it’s art, and if it’s not, who cares?

Yardsticks of success: Making each exhibit a transformative experience.

Goals yet to be achieved: The second phase of our building.

JUDGMENT CALLS

Best business decision: To start Lux.

Worst business decision: To buy a hotel in Venice, Italy, in order to get studio space for myself.

Toughest business decision: Deciding how rapidly to grow.

Biggest missed opportunity: Not buying more California real estate.

Mentor: My husband, David.

Word that describes you: Tenacious.

TRUE CONFESSIONS

What you like best about your job: Seeing the trajectory from the artists’ past career and then what they produce at Lux.

What you like least about your job: Property management.

Pet peeve: Lateness , in myself or others.

Most important lesson learned: Every day is a new opportunity.

Person most interested in meeting: Artist Matthew Barney.

Three greatest passions: Family, art and exotic destinations.

First choice for a new career: Envisioning other paradigms for interactive art environments and consulting on their creation.

PREDILECTIONS

Favorite quote: “Bad art is ‘Wow! Huh?’ and good art is ‘Huh? Wow!’ ”

Most influential book: “Pilgrim at Tinker Creek,” by Annie Dillard.

Favorite status symbol: Knowing great art when I see it.

Favorite restaurant: Doug Arango’s (was in Palm Desert, now in L.A.).

Favorite place for business meetings: Champagne French Bakery Caf & #233; in Encinitas.

Favorite vacation spot: Rome.

Favorite way to spend time: Looking at art with my family.

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