Lucrative Lottery Contract A Gamble for Ad Agencies
Media: Newcomers Expected to Vie With Firms Jilted This Year

BY DARRELL SATZMAN

If advertising is supposed to make you look good, why does everyone associated with the California Lottery campaign come out looking so bad?

The $125 million lottery account has become the laughingstock of the ad industry, a dubious distinction solidified last month when it invalidated the results of its review process for the third time in 18 months and was forced to begin the entire exercise all over again...

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