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Monday, Mar 18, 2024
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Officers Hooked By Invisible Ink Pens

Michael Senoff isn’t in business to give money away, but he knows a good idea when he sees it.

That’s why Senoff, president of Monico Products, a Clairemont-based pen manufacturer, is giving away 10,000 of his ID Pens to law enforcement agencies and private citizens. The pen writes in semi-permanent, invisible ink that is only noticeable when viewed through ultraviolet light.

So far, Senoff has given away 1,000 pens. And he said he’ll keep doing it until he reaches 10,000.

“I’ll continue it as long as it doesn’t bankrupt me,” Senoff said. “Even a nonprofit organization has to make money to keep the organization going.”

Senoff said he has mailed the pens to police departments as close as Danville, Calif., and as far away as Bensalem Township, Pa. He usually mails one or two, but has mailed as many as five.

“We’ll use our judgment (with how many pens Monico will donate to a single organization) because they do cost money,” Senoff said.

The individual pens typically cost $1.50, but can cost 50 cents on large quantity orders, he said.

The publicity generated through the promotion has helped the 5-year-old company Senoff markets from his home. A story on the ID Pen recently appeared in a police magazine, and Senoff said he has been inundated with requests from law enforcement agencies.

“It’s really starting to snowball,” Senoff said.

Anyone interested in receiving a free pen can go to the Monico Web site at (www.monicoproducts.com) or e-mail Senoff directly at freepen@ aol.com.

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