In the battle to reach Hispanic consumers, the San Diego Union-Tribune, Radio Latina 104.5 FM and Televisa Channel 12 are in the lead.

A new study finds that each of the three ranks — respectively — as the most read, most listened to and most watched media outlets among Hispanics in the county.

San Diego-based research firm Meneses Research and Associates conducted the study, titled “Ask Hispanics” Media Preference and Real Estate Issues San Diego 2006. The study polled 765 Hispanic consumers, age 18 and older. The sample consisted of 42 percent males and 58 percent females.

The Union-Tribune is run by La Jolla-based Copley Press Inc.; Radio Latina, which operates under XLTN, is run by La Mesa-based Media Access Partners Inc.; and Televisa, which operates under XEWT, is run by Chula Vista-based Energy Communications Corp.

Other key study findings, meant to measure the 927,000 Hispanics who call San Diego home:

• 36 percent said they are planning to purchase a personal computer in the next six months.

• 33 percent said they are planning to purchase a new car in the coming year; and

• 12 percent said they are planning to purchase a house in the next 12 months.

Although the Union-Tribune ranked as the most popular newspaper in the study, most surveyed said they read Spanish language publications.

Ranking Nos. 2 through 5 on the list of most read newspapers are El Latino, Enlace, El Mexicano and Diario Latino, respectively. Copley also owns Enlace, a weekly publication.

Only one English language station managed to make the list of the most listened to radio stations. Jammin’ Z90 FM ranked No. 3 behind Recuerdo KLQV 102.9 FM, an arm of Univision Radio.

Jammin’ is owned by Kearny Mesa-based Finest City Broadcasting and operates under XHTZ. The Nos. 4 and 5 radio stations are La Nueva 106.5 FM and Pulsar 107.3 FM, respectively.

Following Televisa, stations with programming popular with Hispanic consumers are Telemundo XHAS Channel 33 and TV Azteca XHJK Channel 27.