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UCSD ‘Lab to Market’ Startup Attracts Investors, Makes Sales

Military Convenes for West 2009 Tech and Industry Conference

Staff

UC San Diego’s Rady School of Management has notched a first success story from it’s “Lab to Market” course.

Polka, a technology company, was launched two years ago by M.B.A. graduate Mike Kirkwood to help patients maintain their health records.

Polka developed four iPhone applications — “My Health,” “If Found,” “Close Call” and “My Emergency Info” — which provide tools to create and manage complex personal health information.

Two cost $2.99 and two are free.

The company’s iPhone applications synchronize data with a Web portal that allows users to keep personal logs and share real-time information with their medical team.

Kirkwood filed patents and started marketing the product as part of his Lab to Market course.

The company has attracted $820,000 in five venture funding rounds, said Kirkwood, adding he has three full-time and three part-time employees.

Apple’s App Store has reported close to 300,000 downloads of Polka applications — the vast majority free applications.

Such penetration has allowed Polka to gather feedback from customers to enhance services and rollout new Apps.

For example, the “If Found” application, which secures personal information in case the iPhone is lost, was developed from feedback on the “My Emergency Info” App.

“If Lost” is now one of the top 10 downloads on the App store, said Kirkwood.

“My Emergency Info was interesting to them, but the epiphany was that if your phone is lost, My Emergency Info wouldn’t help,” he said. “So they asked us to solve that problem.”

The next App rollout may be for doctors to view patient records on the iPhone.

» Link to this article


  February 8-14, 2010
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